Based on the image of McDonald 's advertising photography shown above, answer the following questions:
1. Who are the communicators?
2. What product or service is being advertised?
3. What are the demographic and psycho graphic characteristics of the audience at which the advertisement is aimed?
4. Which needs and gratifications are addressed in the advertisement?
5. Do the Non-verbal cues in the picture contribute to the non – verbal message?
1. The communicators for this advertisement photography was a Mauricio Candela, the photographer and Kassandra a designer who photo manipulation this photograph.
ReplyDelete2. A food product by a well known brand that sel a fast food, McDonald (McD).
3. Demographic characteristics : Young adults, perhaps also include the different class of animal.
Psychographic characteristics : Love to hanging out with friends, enjoy a day in front of television,easy going and cheerful peoples.
4. This ads for McD, in this ads we can see their focus more on the animals.(too many animals)The foods just arrange nicely on the coffee table.Positive points that can state was a free movement of the posture on each young adults.
5. Non verbal cues in this photograph is a monkey or chimpanzee close both his ears, it's show to the non-verbal message an environment around that area was too noisy.
1) The communicator is the photographer of this image above, Mauricio Candela.
ReplyDelete2) McDonalds
3) This advertisement was meant to show the greatness of the McDonald services by just looking at the psycho characteristics of the human and the animal's actions above, and for the demographic characteristics, mostly animals and a few human beings in this ad.
4) In this ad, there are humans and animals which makes the place look crowded, they seems excited and full of positive energy. McDonald foods and drinks can be seen clearly on the table.It tries to let us feel the advantage of having McDonald's in our life.
5) Yes.The reaction between human, animals and McDonald shown had express the positive mood in a non-verbal way.
1) Macdonald’s Corporation as the mass communicator hires an art director, Mauricio Candela who is also an advertising photographer to interpret and remain the intact of the information that needs to be received by the audience.
ReplyDelete2) It is an advertising of hamburger fast food & beverage from Macdonald’s Corporation.
3) Demography : young and energetic.
Psycho graphic characteristic : human and animal was sits together in a room and enjoyed watching television together with the MacDonald’s food on the table. In my opinion, the advertisement aimed is to express although with different race or position, with Macdonald’s food around, everyone will still enjoyed it together. It is like a power that can strengthen the relationship between each other. Besides, It is the food that suitable for all type of occasion.
4) The Human Facial expression and the animal’s body language. The boy with red shirt, the way his facial expression and his body language are showing he is very excited. The girl and the man, with expression and body language show they were shouting. Besides while shouting excitedly, the man’s hand is holding a Macdonald’s cup. Meanwhile, the animals come from each direction to joining together. In conclusion, it shows they are enjoying sitting together to watch the television. The television must be showing some interesting program, because it attracts a lot of animal to watch together. And finally MacDonald is their food choice to accompaniment them to enjoy the show.
5) The non-verbal cues in the picture contribute to the verbal message in numerous ways. The first impressions are fun, happy and relax. With facial and body language from the human and the animals does this. The monkey that looks like come from other place and try to reach to the window, the birds flying, the King Kong that sits at the window, with its body language position to relax, the chipmunks that sit in-front of the television, the giraffe head come from the outside through the inside window. The photograph is heavily computer manipulated in order to take away any mistakes. The only verbal information is the brand name on the packaging of the food.
1. The communicators for this photography, the image above was Mauricio Candela.
ReplyDelete2. A food product McDonalds
3. Demographic characteristics: mostly animals and a few human beings in this ad, show the extensive and popular.
Psycho characteristics: (be) excited and enjoying of television!
4. In this ads we can see there are humans and animals, they make the people enjoying the television, and showing they are very excited. McDonalds is easy and fast food, do not disturb their enjoying TV, and the animals toys around them !
5. The Non-verbal cues in the picture contribute to the non – verbal message, a lot animals expression and motion, show to the non-verbal message the atmosphere around was fun, happy and relax.
1. the communicator of this photo is Mauricio Candela which has relation with photographer as well.
ReplyDelete2. McDonalds foods in fast food category.
3.this advertiesment is all about having energetic and young feeling with eating McDonolds and when you eat the food you won't care that who is with you, you are just paying attention to the food and getting the energy of it.this advertiesment is all about having fun with friends and say who ever.
4. in this ad the audience will see so many animals and less human and the food which arrenged on the table nicely and clean. this ad has the purpos of having McDonald and let us imagine that with McDonald we can have the better taste of life.
5. the area is filled up with so many things and it shows the noisy area. the area is full people and animals, and the champanzie there by put his hands on his ear is also show this message that the place is too noisy.
1. The communicators for this advertisement is a photographer call Mauricio Candela.
ReplyDelete2. This is McDonalds advertisment.
3. The demographic characteristics is human animal in the advertisment enjoy the Mc Donalds food, Psycho graphic characteristics is when come to McDonalds food human and animal can enjoy togather.
4. The way of human express themselves with full of face expresssion. and the animal are excited and enjoying the television.
5. Non-verbal cues in the picture is the ape close his ear because the environment are too noisy.
1. The communicators of this advertisement should be the McDonalds Corporation and Mauricio Candela, an advertising photographer.
ReplyDelete2. It should be McDonalds food product and delivery service of McDonalds.
3. Demographic characteristics: Mainly for young people, and may also for some other audience groups who may like and buy McDonalds products.
Psychographic characteristics: In this advertisement, there are three humans and many animals such as snakes, a giraffe, a zebra, chimpanzees and etc. Communicators use this to show the great attractive of McDonalds products. They want to show people can enjoy McDonalds products when they stay together because it is fast, convenient and everyone love it. It can make everybody satisfied and everybody can find what he or she want in McDonalds. And they also show that people don't need to go to McDonalds restaurant to have meals. Just make phone calls and ask for the food you want, McD will delivery the things you ordered to you. So that, you can continue enjoying what you are doing and enjoy the McD food as well. They want to tell their audiences, you can enjoy McD product anytime and anywhere you want or you need.
4. Those three people in this advertisement are very excited and have some McD food in their hands. It seems that there is a great match show on the TV and the team they like just win or make a nice goal. And all the animals are also focus on the TV show. In the middle of the image, there are some McD food on the coffee table. It tell us that you can enjoy McD at the same time you enjoy something else, and McD product is very convenient, it won't disturb you or waste your time to do some other things when you have McD meals. And they also want to tell people that everyone likes McDonalds.
5. Yes, the Non-verbal cues in the picture contribute to the non-verbal message. The way the humans wearing, the environment, the facial expressions of the humans and the body languages of both people and animals show that it is a happy moment and everyone enjoy it.