Examine a photograph or production still

This image was taken from http://www.shockblast.net/mauricio-candela-worx/

Based on the image of McDonald 's advertising photography shown above, answer the following questions:

1. Who are the communicators?

2. What product or service is being advertised?

3. What are the demographic and psycho graphic characteristics of the audience at which the advertisement is aimed?

4. Which needs and gratifications are addressed in the advertisement?

5. Do the Non-verbal cues in the picture contribute to the non – verbal message?

Film Appreciation- Assumptions and Contributions of semiotics

This image was taken from http://screenrant.com/wp-content/uploads/Sanctum-3d-review.jpg

Based on the movie " Sanctum"above directed by James Cameron, discuss the clip using questions such as:

1)What is the story about?

2)What do you think will happen next?

3)Who are these characters?

4)What are they doing?

5)What sort of people are they?

6)What can you tell about the relationships between the characters in the scene?

7)Where is it set?

8)Why has the film/program maker chosen this particular background or location?

9)What does it mean for the story?

10) How does it relate to the story?

11) Look at the props - how are they relevant to the story?

12)Are any props of particular significance?

13)How do you know?

14)List all the features used by students to find out this information - such as sound, acting, props, camera work, colour, location music etc.Discuss this list and encourage students to add to it if they can think of other ways in which meaning can be communicated through television and film.

Semiotic and Reading Film

Based on the movie " Titanic", reading characters and the stereotypes they represent and resist can spark critical thinking.
 

1) Who is Jack?

2)What stereotypes does he represent?
 

3) Is he good or bad?
 

4)What complexities does he have, if any?
 

5) Back up statements with evidence from the film.

Semiotics and its meanings in our lives

Semiotics serves as a very useful set of tools for identifying many of the formal patterns that work to make meaning in many aspects of our culture, particularly the media.

  

1)Do semiotic systems have any effect on human behavior?

2)If we were exposed to different signs, would our lives be different?